The 2008 Summer Olympics opening ceremony was held at the Beijing National Stadium, also known as the Bird's Nest. It began at 8:00 pm China Standard Time (UTC+8) on August 8, 2008, as 8 is considered to be a lucky number.

The number 8 is associated with prosperity and confidence in Chinese culture.
The stadium was full to its 91,000 capacity according to organizers.
The ceremony was directed by Chinese filmmaker Zhang Yimou, who was the chief director and was assisted by Chinese choreographers Zhang Jigang and Chen Weiya.
The director of music for the ceremony was composer Chen Qigang.

It was noted for its focus on ancient Chinese culture, and for its creativity, as well as being the first to use weather modification technology to prevent rainfall.
The final ascent to the torch featured Olympic gymnast Li Ning, who appeared to run through air around the membrane of the stadium. Featuring more than 15,000 performers, the ceremony lasted over four hours and was reported to have cost over US$100 million to produce.

The opening ceremony was lauded by spectators and various international presses as spectacular and spellbinding and by many accounts "the greatest ever".

2008 Beijing Summer Olympics Opening Ceremony [Part 1]

2008 Beijing Summer Olympics Opening Ceremony [Part 2]

I was about to submit this booklet for printing, when an idea for a commercial came into my mind.

After I presented my idea to the staff at our meeting, a few voted “no”, but the
majority thought it was extremely funny and should be incorporated somewhere
within one of the booklets.